Our brains are remarkably efficient when it comes to visual information. Studies suggest we can process an image in as little as a few milliseconds. That’s also about the time it takes to form a first impression based on the image alone, before we’ve even read any words.

At its inception, a logo may seem like a simple graphic element. However, as your brand flourishes and interacts with your audience, that small emblem takes on a new dimension.

As I burn the midnight oil, this post takes shape in my head. This is my happy place – busy and working long into the night. The quiet solitude of a mid-week night is my creative solace. The market, the AI, a series of world events, mixed with the ineptness of the last few and the current government, made it very hard to just enjoy work lately, let alone look optimistically into the future. These last few weeks have reminded me how much I love what I do.

A quick Google search of the term "uncanny valley" describes a feeling of unease or disgust that people experience when something is almost human but not quite. I think this definition will soon be updated to include all the content created by AI.