A project with depth and intention. Even though the creative process looked almost the same as a commercial one, the underlying research and discovery had a different aim and called for an intuitive approach.

The history of the heroine saint, a distinct landmark of the Golden Cap, combined with rich historical and artistic heritage, became a treasure trove from which to draw inspiration.

Visual identity for a series of spiritual pilgrimage events

Deliverables:

  • Logo + Visual identity guidelines covering colours, imagery, typography,

  • Applications
    Social media profile images
    Email signature design
    Email header template

  • Creative direction
    Homepage design concept + UX notes (Figma)
    Candle label design
    Tote bag design

Idea behind the logo:
The spiritual pilgrimage

We focus on the physical and metaphysical journey one takes on a pilgrimage. The saint’s halo behind the cross is the beacon that once guided ships into port and now it is the light on a spiritual path.

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Unique Dining Experience-  UX Design