We often talk about content strategy, but far less about the design systems that make that strategy easy to execute. Social media moves fast, and brands are expected to keep up without losing their identity. One of the simplest ways to do that is a theme or a system of elements that supports your marketing. 

Our brains are remarkably efficient when it comes to visual information. Studies suggest we can process an image in as little as a few milliseconds. That’s also about the time it takes to form a first impression based on the image alone, before we’ve even read any words.