Why should I have a social media theme?
We often talk about content strategy, but far less about the design systems that make that strategy easy to execute. Social media moves fast, and brands are expected to keep up without losing their identity. One of the simplest ways to do that is a theme or a system of elements that supports your marketing.
What watching water circling the drain taught me about my business…
Our brains are remarkably efficient when it comes to visual information. Studies suggest we can process an image in as little as a few milliseconds. That’s also about the time it takes to form a first impression based on the image alone, before we’ve even read any words.
Where to dig for gold – how bespoke illustrations can change the future of your business
Our brains are remarkably efficient when it comes to visual information. Studies suggest we can process an image in as little as a few milliseconds. That’s also about the time it takes to form a first impression based on the image alone, before we’ve even read any words.
Brand Evolution or Identity Crisis? Just a few words on bad rebrands
Following a few less-than-successful visual rebrands lately and many more that went without a hitch, I decided to dive deep into the topic. How is it that some visual identity revamps are met with flowers and marching bands by their audience and others are subject to gasps of disapproval and, on some occasions, public outrage?
It is just a logo, right?
At its inception, a logo may seem like a simple graphic element. However, as your brand flourishes and interacts with your audience, that small emblem takes on a new dimension.
How can branding help my business?
Since branding is such a broad subject, consider this short article an introduction to the concept and a preamble to a series of articles that will delve into the topic in more detail. It would be easy to bore you to tears with dry facts and lists of items, but the aim of this blog is to give you a more human definition of what branding is and what it can do for you.
Real Estate logo marks that make an impression
The symbol of a house must be one of the most recognisable markings out there. So that means logos for estate agencies bring a challenge of making that obvious emblem into something that is aesthetically pleasing and stands out in a crowd of marks using the same symbol.
Mood boards- a tool not only for designers
In this article, I will try to convince you that keeping and maintaining your mood board as a business owner is a magnificent practice that will help you stay creative and on point with your mission and vision.
How do I create a logo for my small business?
Logos can be expensive, and when you are on a tight budget, you will have to find cost-effective ways to create your mark. In an ideal world, we all can delegate tasks to experts and reap the benefits of their talents. However, the reality is that sometimes you just need to make it work with what we have - a shoestring.
The Convergence of AI and Graphic Design
This is a hot topic and one that won't go away until this fairly new technology becomes a part of our daily routine. Countless articles and social media posts have been written about it, but it is a normal thing for humans to mull over subjects until we understand them. I am not going to proselytise and ask you to rejoice in the light of this development and reach for the glory of the early adopter.…
Cheap logos and Free logos are rarely that.
I came across a post saying, "I will do 3 logo designs for £15". And of course, I scoffed, rolled my eyes and went on an adventure to find out the level of sophistication that "designer" is offering. Well, imagine my lack of surprise when I saw a bunch of AI/free logo tool graphics as a "portfolio"…
Should I hire a graphic designer for my project?
Should I hire a graphic designer for my project? Is graphic design as effective as they say it is? It’s easy to lean towards scepticism about the actual impact of design because it might be complicated …
Design in vogue and the fine art of doing your own thing
I heard someone once say that you can either be fashionable or have style. And I’m pretty sure I don’t have to explain which one carries more substance…
How to present text on your website
Let me give you a few tips on how to treat text on your website because that area seems to activate misguided creativity and, in essence, destroy the much-coveted user experience…
Logo Insights: Separating Fact from Fiction
When working on the “Is it just a logo, right?” article, I found myself pondering about other myths and misconceptions about logos that still circulate in the world with impunity. So, if you don’t mind, I will tackle a few of them.
Should I buy a premade logo?
Building on the previous article about logos, let’s explore the idea of using a premade logo from a stock page…
Logo Design - How to hire a graphic designer
If you’re on the hunt for a logo but aren’t sure where to start, I’ve got you covered. I’ll walk you through the process, what you need to prepare, what questions to ask, and what to expect
Let's talk design - an interview by onmymind studio
I had the privilege of being interviewed by a fellow designer and industry friend, Pawel Lachowicz from onmymind.studio for his IG series about design…
On consistency in branding.
Often when branding is mentioned the word consistency is on the list as one of the key ingredients of a successful brand.
Consistency equals integrity.